When we started formulating our body mists, the "industry standard" route was obvious: Use more alcohol. It’s the easy cheat code. High alcohol means loud projection. It means the scent slaps you across the face the second you spray it. That is what the market expects. But we didn’t build House of TBH to do what’s easy. We built it to do what feels right. The Trade-off No One Talks About Alcohol works, but it comes at a cost. It’s drying—especially when used daily, and especially on sensitive skin. We...
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