House of TBH started with a simple feeling. Not a business plan. Not a marketing strategy. Just a question. Why does fragrance feel so complicated, expensive, or disconnected from real people? We were two students trying to figure life out — attending classes, working on side ideas, setting up small stalls, learning things the hard way. Somewhere between college projects, metro rides, and late-night conversations, we realised something… People don’t just wear fragrance to smell good. They wear it to feel something. And that became the beginning of House of...
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